Samsung targets smart phones’ penetration in Nigeria, others

Leading electronics and mobile phone maker, Samsung Electronics has announced its plan to push smart phone penetration in Nigera and other African countries as part of measure to further expand its share of the smart phone/devices market across Africa as this is in line with its strategy to bridge the continent’s digital divide.

This announcement was made at the Africa Regional launch for the new Samsung Galaxy Note II and Samsung Galaxy Camera, held in Cape Town, South Africa.

Speaking at the launch, the Vice President and Chief Operating Officer, Samsung Electronics Africa, Mr. George Ferreira, disclosed that Africa is now the second largest and fastest mobile phone market in the world after China, with Nigeria, South Africa, Kenya and Ghana leading the pack in smart phone sales. Ferreira said that smart phone penetration in Africa is led by Nigeria with 41 per cent and followed by South Africa with 31 percent and Kenya 7 per cent. He explained that usage has grown from a base of 90 million in 2005 to a current estimate of 450 million handsets in 2012.

Also speaking at the Africa Regional launch in Cape Town, Samsung Electronics West Africa’s Mobile Business Leader for Nigeria, Mr. Emmanuel Revmatas, said that the advent of new privately owned submarine cables and their landing on the coast of many East and West African nations including Nigeria as significantly reduced cost of internet access and increased the adoption of smart phones on the continent.

“Mobile broadband penetration has increased tremendously over the last few years and all across Africa we are witnessing continued investment in infrastructure by most of the network operators making it possible for telecom subscribers to take full advantage of world of endless opportunities that smart devices like the Samsung Galaxy Note II offers,” said Revmatas.

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