One important factor in products public acceptance is the opinion of consumers of such product. Often, such endorsements come out of experience with the product in terms of quality, benefit, and manufactures’ integrity in keeping to promises consistently.
This seems to be the case in the ongoing Hollandia Yoghurt Refresh ‘n’ Win Promotion by Chi Limited, for keeping to its promise of rewarding consumers who participate in the promo with various prizes worth millions in Naira.
The promo, which started in December 2013 and expected to end on 28 February 2014, is aimed at promoting and deepening the market penetration of Hollandia Yoghurt across the country while also creating awareness for the brand’s value propositions.
According to the Managing Director, Chi Limited, Mr. Deepanjan Roy, “Hollandia Yoghurt Refresh n Win promo was conceived to reward consumers across Nigeria that has made the product their number one drink’’.
He noted that consumers of Hollandia Yoghurt have started winning instant airtime recharge from major telecommunications service providers and prizes such iPads, iPhones, and smart phones in the weekly e-draws. A cross section of consumers who expressed their views on the promo said the gifts are bonus on the tasty nourishment that they get from Hollandia Yoghurt.
One of the lucky winners of an ipad, Pius Joy from Enugu, shares the story of how she won: ‘I have always loved the unique taste of Hollandia Yoghurt. When I saw the ad of the promo on TV, I said maybe this is my time. So I started scratching and texting. When I was invited for the draws, I didn’t believe that I will win. So, when I was announced as one of the winners of an ipads, I was really shocked”.