2014: Nigeria to consume 40% Africa’s smartphones sales

Forty per cent of total smartphones sales expected in Africa in 2014 would be sold in Nigeria, the Director, Hand Held Products for Samsung Electronics West Africa, Mr. Emmanouil Revmatas, has said.

He said with the rate of smartphone uptake in the Africa’s most populous country and the drive to make broadband available to more Nigerians, studies have shown that Nigeria will be the largest consumer of total smartphones sales in African next year.

“Nigeria has a great potential for smartphone uptake studies have shown that of the total smartphone to be recorded in Africa in 2014, Nigeria will have no less than 40 per cent of consumption,” he said.

Meanwhile, global smartphone shipments grew 45 per cent annually to reach a record 251 million units in the third quarter of 2013, according to Strategy Analytics. Samsung took a record 35 percent share of the market, and Huawei moved up to third place.

Smartphones accounted for 6 in 10 of all mobile phones shipped worldwide, driven by strong demand for LTE models in developed regions like the United States and 3G devices in emerging markets such as China. Samsung’s share was up 2.3 percent points from a year earlier as it grew shipments an estimated 55 percent to 88.4 million units. Apple’s growth was slower, and its market share fell to 13.4 per cent from 15.6 a year ago.

Huawei took a 5.1 per cent share, as it grew shipments 67 percent annually to 12.7 million units in Q3. LG was in fourth place, with 12.0 million smartphones good for a 4.8 per cent market share. LG was also the fastest-growing vendor among the top five brands, with shipments up 71 per cent year-on-year. Lenovo came fifth, with 10.8 million smartphones shipped and a 4.3 per cent share of the global market.

In another development, a recent survey conducted on African business professionals, has indicated that the African business community is adopting the use of mobile devices rapidly, with the Blackberry mobile device leading the fore front.

The Blackberry Messenger, which recently made its debut on the Apple IOS and Android devices, even with market demand for the device dropping, the BBM continues to be a popular platform globally, particularly in emerging global markets where cheap and older Blackberry phones are still in demand.

The survey which was conducted by the Africa Business Panel on 1,776 African business professionals indicated that Blackberry led the smaller market for company owned smartphones by 31 per cent, followed by Samsung and iPhone.

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1 comment on “2014: Nigeria to consume 40% Africa’s smartphones sales

  1. Pingback: Nigeria News – 30 Oct 2013 | Africa

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